Crest Frezco Coffee

Crest Frezco

CREST FREZCO · FREEZE-DRIED INSTANT COFFEE

Espresso inspiration.
Instant convenience.

Frezco takes its flavour direction from espresso and brings it to a simpler way of serving coffee. A 100% Robusta freeze-dried coffee base leads the range, from pure coffee to blends with sticky rice malt, milk and Vietnamese-inspired flavours.

A glass of Vietnamese iced milk coffee on a wooden table, shown as serving inspiration.
Vietnamese coffee serving inspiration · frank mckenna / Unsplash

COFFEE CHARACTER. SIMPLER PREPARATION.

Keep the coffee central.
Make preparation simpler.

Our starting point is what people look for in an espresso-style cup: a clear coffee presence and a flavour they remember. Frezco follows that direction in an instant format, bringing coffee character and straightforward preparation to everyday service.

01

No espresso machine at service

Prepare the product according to its directions, without grinding or extracting coffee on site. A practical option when you want to add coffee with a simpler preparation setup.

02

Room for different menus

Pure coffee or a milk-based drink, served hot or over ice with a suitable recipe. Espresso and Cappuccino offer different starting points within the Frezco range.

03

A clear routine for your team

Agreed measurements and preparation steps give staff a straightforward process to follow. Partners can evaluate samples and select a suitable serving recipe before introducing it.

01 · PURE ROBUSTA

Frezco Espresso

100% freeze-dried Robusta coffee.

Frezco espresso

Frezco Espresso is a pure instant coffee made entirely from freeze-dried Robusta. It is for those who want coffee at the centre of the cup, with the freedom to add milk or sweetness to their preference.

Serving ideas: hot black coffee, iced coffee or a base for milk-based drinks, prepared according to the product directions.

One ingredient: Robusta coffee · Freeze-dried

02 · COFFEE, STICKY RICE MALT & VIETNAMESE FLAVOURS

Frezco Cappuccino

Frezco Cappuccino starts with a 100% Robusta freeze-dried coffee base, blended with sticky rice malt powder and milk. Classic introduces this foundation; Coconut, Lotus, Durian and Salt add distinct flavour directions for partners to explore with their market.

Frezco Cappuccino

01

100% Robusta freeze-dried coffee

The coffee component is entirely Robusta, providing the foundation for the Frezco range.

02

Sticky rice malt powder

Brings the sweetness of sticky rice malt into the blend, giving the Cappuccino range a distinctive ingredient story.

03

Milk & premium flavours

Milk brings the coffee and malt together, while each flavour offers a different expression of Vietnamese taste.

100% Robusta refers to the coffee component. Frezco Cappuccino also contains sticky rice malt powder, milk and flavours according to the variant.

3in1

Frezco Cappuccino
Classic

Coffee · Sticky rice malt · Milk

Coffee, milk and the sweetness of sticky rice malt come together in a familiar blend for everyday menus.

4in1 · Coconut flavour

Frezco Cappuccino
Coconut

Classic base + premium coconut flavour

A mellow coconut note softens the coffee profile with a familiar tropical character.

4in1 · Lotus flavour

Frezco Cappuccino
Lotus

Classic base + premium lotus flavour

A delicate lotus note offers a softer, more subtle take on the coffee experience.

4in1 · Durian flavour

Frezco Cappuccino
Durian

Classic base + premium durian flavour

A distinctive durian note for those drawn to bold tropical fruit flavours.

4in1 · Salted cream flavour

Frezco Cappuccino
Salt

Classic base + premium salted cream flavour

A gentle salty note meets coffee, milk and sticky rice malt, taking inspiration from Vietnamese salt coffee.

CONVENIENCE IN EVERYDAY USE

One coffee foundation.
More ways to serve it.

Choose the range for your service occasion and follow the directions for that product. From there, develop a serving recipe that fits your menu.

01

For a hot cup

Use the water quantity and method specified for the product. Choose Espresso for pure coffee, or Cappuccino for coffee blended with sticky rice malt and milk.

02

For a drink over ice

Prepare the coffee using a suitable iced-drink recipe, then add ice. Allow for dilution when developing the recipe to achieve your preferred coffee strength.

03

For a menu signature

Use Espresso as a starting point for milk-based drinks, or explore a Cappuccino flavour for a distinctive serve. Sample evaluation helps you select the right combination.

One brand. Different B2B settings.

Frezco is developed for importers and distributors, hotels, restaurants, cafés and corporate gifting programmes. Each channel has its own needs; convenient coffee preparation and a distinct brand identity connect them.

FLAVOUR ADAPTATION WITH OUR PARTNERS

Your flavour direction.
The Frezco foundation.

A stronger coffee presence, gentler sweetness or a flavour for your menu: we can work with you to adapt Frezco Cappuccino around its 100% Robusta freeze-dried coffee and sticky rice malt powder base. From this foundation, the remaining components can be balanced to the agreed flavour direction.

01

Share your preferred profile

Tell us about your market, channel and the coffee strength, sweetness and flavour you have in mind.

02

Sample and refine

Evaluate the sample and share feedback on the coffee presence and balance of the blend.

03

Agree the final direction

Confirm the flavour and product requirements before discussing implementation.

The resulting products remain under the Crest Frezco brand. Specific adaptation options are confirmed after discussing requirements and evaluating samples.

For importers, distributors, HoReCa and corporate gifting partners.

More about Frezco

Is Frezco instant coffee or machine-brewed coffee?

Frezco is freeze-dried instant coffee. Its flavour direction draws inspiration from espresso, while preparation means dissolving the product according to its directions for convenient service.

How do Frezco Espresso and Frezco Cappuccino differ?

Frezco Espresso contains only freeze-dried Robusta coffee. Frezco Cappuccino blends a 100% Robusta freeze-dried coffee base with sticky rice malt powder, milk and flavours according to the variant.

What should we share when discussing a partnership?

Tell us your market, distribution or service channel, the range you are interested in and your preferred flavour profile. Crest & Company can then discuss products, samples and specific requirements with you.

Illustrative coffee harvest scene

Coffee harvest

Ripe cherry selection at the start of the coffee journey.

Illustrative roasting & grinding scene

Roasting & grinding

Roasted coffee develops the aroma and body used in coffee production.

Illustrative freeze-dried coffee scene

Freeze-dried coffee

Porous, dry coffee granules in a processing illustration. Ask for the specification of each product.

Illustrative serving inspiration scene

Serving inspiration

A convenient hot or iced coffee experience for everyday occasions.